About Me

Living across cultures shaped how I see the world. I’ve called Home Caracas, Helsinki, Campinas, Buenos Aires, Mexico City, Chicago, and now New York City. Each place taught me to look for what remains constant beneath context. Finding patterns (the ‘what unites us’) anchored in human experience is what drives my work.

It’s all about service.

My entire career has been in the service economy — from contact centers and sales organizations to management consulting. I believe in servant leadership: designing and leading in ways that remove barriers, build trust, and enable others to succeed.

It’s all about observation and human behavior.

I design by talking to people and by watching how they behave within systems. Work in education, learning, and performance taught me how messaging, instructional design, and artifacts shape real outcomes. When experiences are well-designed, people don’t just understand—they act.

It’s all about causes that matter.

I began my career with an internship at UNESCO, and I’ve continued working with public institutions and international organizations through both professional and volunteer roles. Education, women’s rights, animal welfare — these are not side projects. They’re where design meets the world’s wicked problems.

It’s all about continuous learning.

A master’s in social sciences, studies in communications, policy, business, design thinking, UX, and service design — alongside years of agile and instructional work — have shaped how I think. I bring a learner mindset to every system I design.

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